Chapter 9:
Marketing Your Internet Services

Getting Market Planning Right Kevin Beauchamp
    Part 1: Think It Through
    Part 2: Nuts and Bolts
    Part 3: The Heart of the Plan
    Part 4: Marketing Financials

Avoiding Addled Ad Campaigns Brock Henderson

Testimonials Sell Brock Henderson

Who Commoditized the Internet? Brock Henderson

Grown-up Marketing Doug McDonald

The Work of Marketing Brock Henderson

Managing Sales People Brock Henderson

The Pull to Push Best of ISP-Lists

ISPCON: Wireless Marketing and Sales Tactics Jeff Goldman

Selling to the SMB

Selling SAAS to the SMB Alex Goldman

Don't Make the 'SMB' Mistake: What ISPs Need to Know About Selling to Small Business David Cork

Editorial: Selling VoIP Alex Goldman

Selling Services to Small Business Best of ISP-Lists

The Network Has the Services Alex Goldman

Basics

10 Tips for Print Advertising Brock Henderson

Why Are You Still Using Just One Phone Number? Alex Goldman

Sell to verticals!

CLEC-Planet: Beyond Price-Based Selling Tamra Burgwardt

Selling to Motels Best of ISP-Lists

Mesh Networks Thrive at Historic Resorts Alex Goldman

Serving Runners: D.C. Access Alex Goldman

Aggressive competition

3 Secrets of Stealth Market Research Christopher Knight

ISP Acquisition Strategies Christopher Knight

The Pitch to Switch Patricia Fusco

Recommended Reading:
    • Getting Noticed ISP-Marketing Discussion List
    • The ISP Web Site as Marketing Asset Jason Zigmont
    • The Visionary Jason Zigmont
     • Best of the Best of the ISP-Lists: Advertising Options

<Chapter 8: Serving Your Customers <Return to Table of Contents

Chapter 10: Growing Your Business >