Chapter 10:
Growing Your ISP Business

Cases

Covad's Survival Tactics Alex Goldman

Editorial: Don't Be Like EarthLink Alex Goldman

A Cat in a Basement in Oregon Alex Goldman

Jaguar Communications' Rural Fiber Network Alex Goldman

Read about other ISPs in ISP Profiles

Products

ISPCON Keynote: Focus on Voice Alex Goldman

ISPCON:
Growing Your Hosted Business Messaging Service Alex Goldman

ISPCON Keynote: Focus on Voice Alex Goldman

Thinking About Skype and eBay Alex Goldman

Telework Part 1: What it is and Why it Sells Alex Goldman

Telework Part 2: What You Need Alex Goldman

Wireless

A WISP with Vision Gerry Blackwell

ISPCON: Best Practices for the WISP Business Jeff Goldman

Dialup

7 Ways to Raise the Profitability of Your ISP Christopher Knight

Adapt, Diversify, and Grow Doug McDonald

Bagging Bigger Dialup Deals Christopher Knight

Marketing

Multi-Level Marketing Jason Zigmont

New Revenue from Old Customers Doug McDonald

The Power of Press Releases Jason Zigmont

Special Offers Jason Zigmont
Part 1: Handle With Care
Part 2: Tracking Results

Vertical markets

Connecting With Real Estate Alex Goldman

Serving Runners: D.C. Access Alex Goldman

Competition and collaboration

Ambush Strategies for Deploying New POPs Christopher Knight

Wresting Customers from the Competition Doug McDonald

Editorial: You Are Your Business Alex Goldman

Editorial: Know Your Local VARs Alex Goldman

Webhosting

Starting Up, or Improving, a Webhosting Service Vince Barnes

Recommended Reading:
    • Does Newspaper Advertising Pay? ISP-Marketing Discussion List
    • Radio Advertising Tips ISP-CEO Discussion List
    • Secrets of Tradeshow Success ISP-Marketing Discussion List
    • Using Sign-up CDs ISP-Marketing Discussion List
    • The Brotherhood of ISPs ISP-Investor Discussion List

Recommended Resources:
    •Determine which affinity groups suit your ISP at Refer-It
    •Read about ISP associations in our directory