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ISP Market Research

Subscriber Values: May 2004

Large public companies continue to command a premium, even as the overall market sours.

by Alex Goldman
ISP-Planet Managing Editor
[May 21, 2004]
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Subscriber numbers are from ISP-Planet's list of Top U.S. ISPs and from company reports (and are as of March 31, 2004). Market capitalization data is as of market close, Thursday May 20, 2004, as reported on Yahoo! Finance.

Further notes on ISP data

ISP Subscriber Value:  $239*
(ISP subscriber values with AOL would average $766 per subscriber.)

Stock Symbol

ISP

Value per subscriber

Market Cap
(millions)

Number of subscribers

[TWX]

AOL*

$2,350

$74,320

31,632,000

[UNTD]

United Online*

$342

$1,060

3,100,000

[ELNK]

EarthLink

$283

$1,500

5,300,000

[GEEK]

Internet America

$91

$5.9

65,000

* In response to a suggestion by Tom Millitzer of New Commerce Communications, we show subscriber values without AOL in large print, and with AOL in small print.
* AOL subscriber numbers may or may not include RoadRunner; AOL did not declare subscriber numbers for CompuServe.
*
Juno and NetZero have merged into United Online. We report only paying subscribers for the merged company. The company claims 5.4 million active users (combined paying and free subscribers).

Our CLEC listings require close examination. We are comparing a wide variety of companies, including Covad, and we welcome your comments.

Further notes on CLEC data

CLEC Subscriber Value:  $1,747

Stock Symbol

CLEC

Value per subscriber

Market Cap
(millions)

Number of subscribers

[CLEC]

US LEC

$6,397

$116

18,200

[GNCMA]

General Communications

$1,230

$464

343,181

[CTL]

CentruyTel

$1,191

$4,090

3,435,434

[COVD]

Covad

$822

$435

516,000

[ALSK]

The ACS Group

$396

$193

487,919

[TALK]

Talk.com

$322

$201

623,000

US LEC acquired FASTNET, closing on December 17, 2003. The company paid $8.5 million, of which $6 million was cash, for about 3,000 high-value business customers and two data centers, plus 20,000 dialup accounts, some of which also had shared hosting accouts. The purchase price reflects the costs of the data centers as much as anything else, and is therfore not a good guide to current prices for a business that does not, itself, own a data center.

DSL.net says that it paid $9 million in cash and $4 million in debt for the network assets and subscriber lines of Network Access Systems, purchased out of bankruptcy court in a transaction that closed on January 10, 2003. The assets included equipment in 300 central offices and 11,500 DSL subscriber lines. The cost of hiring 78 former NAS employees is not included in the $14 million purchase price. Nevertheless, this shows that broadband subscribers are worth more than dialup, in spite of the fact that dialup subscribers are usually more profitable.

OmniSky, a mobile wireless ISP, was in Chapter 11 when it was acquired by EarthLink in January, 2002. At its peak, OmniSky was valued at $1.6 billion. Forbes estimates that in 2001, EarthLink paid about $150 per subscriber for 36 other ISPs with a total subscriber count of 304,000, a total of $46 million. If Forbes' estimates are correct, the average size of the acquired ISPs would be 8,500 subscribers. This data suggests that EarthLink pays the same price for dialup as it does mobile wireless subscribers.

Fullnet declared the price of several purchases made during 2001. We list them here because they are the most recent reliable data for the purchase of small ISPs that we have seen. All of the small ISPs listed provided services to both business and residential customers. Unfortunately, the company did not publish subscriber numbers and is therefore not on our list of subscriber values.

ISP Sale Prices

Buyer/Seller

Price
(dollars)

Number of subscribers

Value per subscriber

US LEC (CLEC)/
FASTNET
(Dec 17, 2003)

$8,500,000

c. 3,000 plus two data centers plus 20,000 dialup subs

$2,833 or $370 (with dialups included)

DSL.net (DSLN)/NAS
(Jan. 10, 2003)

$14,000,000

11,500

$1,217

EarthLink (ELNK)/
OmniSky
(Jan 2002)

$5,000,000

32,000

$156

FULO/
LAWTONNET
(Feb 2001)
$31,793
700
$45
FULO/SONET (Feb 2001)
$49,399
900
$55

FULO/RECTEC (Nov 2001)

$92,394

1,400

$66

Not on the list
On December 31, 2002, DSL.net served approximately 22,100 installed broadband subscriber lines. It has not changed its subscriber numbers since.

Go America and MPOWER are changing their stock listing and therefore market cap data was temporarily unavailable.

RCN and ATX have not declared subscriber numbers recently and are restructuring.

Note that we have no numbers for competitive cable and mobile providers for this quarter.

Other notes
At this point in time, ISPs and CLECs have filed financial disclosures concerning their subscriber numbers as of June 30, 2003, and we use those numbers in our research.

This page is intended as a reference guide, which is why we show not only the results of our calculations but also our methods of making the calculations. Readers can rearrange the numbers as they wish.

—End

Related articles:
  [May 7, 2004] Data Shows Independent ISPs Have Low Churn
  [July 10, 2003] What Happened to Log On America?
  [June 20, 2003] Cisco, VCs Take Over as Cogent Restructures

Online resources:
  DSL Subscriber Numbers
  History of Subscriber Values
  Jupiter Research: Broadband
  Top U.S. ISPs by Subscriber
  Wall Street Research Network

 

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