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Excite@Home Meets Expectations, Hopeful for 2001 For 2001, Excite@Home aims to invest heavily in its infrastructure to become the most reliable cable network. The ISP moves out of content production to focus on its core business. Excite@Home, which Tuesday slashed its staff by 8 percent, Thursday met analysts expectations as it emerged from fourth quarter 2000 with a hopeful outlook for 2001. "We continue to set the pace for the growth of broadband services around the world," said George Bell, chairman and chief executive officer of Excite@Home. "Leveraging our high-speed broadband network, we and our cable partners distanced ourselves from our DSL competitors in 2000, and we exited the year as the clear leader in broadband market share. Excite@Home enters 2001 as not only the largest broadband ISP in the world, but also as the fifth-largest paid ISP overall in North America." Bell's vision of the future The one-time, non-cash charge we took in the fourth quarter reflects our decision to exit non-core businesses and take a prudent approach to our balance sheet. We remain very enthusiastic about the growth opportunities in all of our business segments, and are committed to a diversified revenue model." In addition to cutting 250 jobsprimarily focused on its Internet media content business Excite Studiosthe company's content strategy has now been reformulated in order to take advantage of its broadband assets. The company's media efforts will now turn away from banner advertising and instead center on broadband advertisingwith its audio and video capabilities as well as the ability to utilize sophisticated measurement techniquesin an attempt to enhance its appeal to Fortune 500 companies. The numbers Excite@Home's residential broadband subscriber base grew 157 percent to 2.95 million in fourth quarter 2000, up from fourth quarter 1999's base of 1.14 million. Subscribers topped out at 2.31 million at the end of third quarter 2000.
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