Keeping Tabs on New Arrivals

How do you find information about residents and businesses that have moved into your service area? Members of ISP-Marketing explore locating relocated prospects.

[February 1, 2000]

On the ISP-Marketing list in January 2000, MF posted a query about reaching out to new potential customers:

"Does anyone have any information regarding how to obtain lists of new local residents by zip code, town, or county?"

TL chimed in with this addendum to the question:

"How about getting a similar listing for new companies?"

 

A number of respondents had suggestions about purchasing this kind of information:

[JAD wrote] "County recorders normally sell this information to the general public and companies alike."

[GS offered a big-league suggestion] "Wholesale Mailing Lists (800-553-2123) produces monthly lists of new home purchasers by zip code for around $75,000. I believe there's a three-month minimum required."

Other list members suggested less costly solutions:

[RF wrote] "You should be able to get this information from your local government or Chamber of Commerce."

[EE had a related idea] "In smaller communities, city halls often publish lists of new water hookups. Delete those folks moving from one part of town to another and you've got your list of new move-ins."

One respondent suggested that while list brokers are happy to supply lists of both new residents and businesses, in-house research might produce better results:

[BS wrote] "We've found the harder a change list is to get, the better it is. There are ways to make sure you get a good fresh list. Cultivating a friendship with someone in the county clerk's office tends to pay off handsomely. We have also compiled lists using internal corporate newsletters, which list promotions. Check the library for association membership lists and other resources. Any librarian worth their salt will point you right at them."

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