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Newton's Laws of Motion Brock Henderson
[December 14, 2006] These basic laws of physics can help you kick your marketing strategy into the next gear. You need the "big mo" which is, of course, momentum.

ISPCON: Wireless Marketing and Sales Tactics Jeff Goldman
[November 28, 2006] Forbes Mercy's advice on selling against wireline? Don't! But if you have to, take no prisoners.

Never Make Another Cold Call Brock Henderson
[November 16, 2006] You should not have to make cold calls when marketing your business. Instead, follow this superior and simple program.

10 Tips for Print Advertising Brock Henderson
[October 26, 2006] If you've ever been frustrated with your newspaper ads, use any of these ideas to improve your results.

The Phone Number on Your Website Brad Templeton
[October 6, 2006] "I am already at your damned website! I would not be calling you to do those things!"

Market Research for ISPs Brock Henderson
[September 18, 2006] Question: Large internet providers such as EarthLink can afford to do user surveys and focus groups. How should a small ISP with fewer resources find out what new products its customers want?

Consultants are an ISP's Friend Brock Henderson
[August 25, 2006] ISPs are beginning to realize that business customers are more loyal and provide more revenue, and are upgrading their service. There's plenty an ISP can do to earn more lucrative accounts. One key suggestion: work with those who already have business customers.

Editorial: Verizon's Fee Error is an ISP Opportunity Alex Goldman
[August 23, 2006] As Verizon thumbs its nose at its customers, ISPs should seize the opportunity.

Deutsche Telekom Secures IPTV Content, Attracts Literally Dozens of Customers Nate Elliott
[August 22, 2006] Without any exclusive content, and with only relatively unpopular VoD to act as a differentiator, they've got effectively nothing to make someone switch from satellite or cable TV service.

Is it Good to be an ISP? Best of ISP-Lists
[August 17, 2006] Some internet companies feel they can earn more respect (and money) if they're seen as consultants, integrators, network service providers—just about anything other than an ISP.

EasyStreet Grows, Part 2: Marketing Your Success Alex Goldman
[August 15, 2006] There's plenty of advice on how to sell bad products, but many ISPs don't realize that you also need to work hard to sell a good product.

Unity in Marketing Brock Henderson
[August 14, 2006] Every aspect of the business should be conveying the same message to customers.

ISP Freebies Neglect Mac Users BroadbandReports.com
[August 7, 2006] Most ISPs now bundle antivirus, anti-spyware, parental controls, and other freebies to attract customers—but not necessarily for Mac users.

AOL: You've got mail—for nothing The Economist
[August 3, 2006] This summer, AOL, the internet division of Time Warner, a big American media company, learned what the web can achieve. A customer called AOL to cancel his subscription to its internet-access service and had to repeat his request 21 times. An audio clip of his struggle became a huge hit.

Queer Eye for the Telco Guy Paula Bernier
[July 14, 2006] RCN is jumping on the gay bandwagon.

Marketing Yourself, Your Business, Your Town Alex Goldman
[July 6, 2006] Every holiday is an opportunity to improve your community, your business, and your life.

Customer Disservice George Spafford
[June 29, 2006] So, here I am almost two weeks later with not one communication from my ISP's support group.

What You Can Do With IP Alex Goldman
[June 26, 2006] The most interesting things being done with networks are all too often trade secrets, but we got a few hints from one business ISP.

Maximizing Your Experience As An ISPCON Exhibitor Mike Cassidy and Tom McCafferty
[May 4, 2006] With many startups showing up at ISPCON's Launchpad, in addition to other new exhibitors who are tech industry veterans, a pair of ISPCON veterans, regulars since 1997, offer tips on how to get noticed.

Marketing Basics 5: Understanding the Competition Guy Decatrel, Peter Radizeski, Jessica Bueno, Daniel Champion, Sara Chism, Lupe Garcia, Gill Gurshakti, Robert Kosanouvong, Arman Kyurinyan, Pa Lee, LaKishia McCreary, and Victor Ramayrat
[May 1, 2006] A master of strategy does only that which is necessary, but in order to understand what must be done, you must have information and know how to use it.

Marketing Basics 4: Conducting an Environmental Scan of Your Target Market Guy Decatrel, Peter Radizeski, Jessica Bueno, Daniel Champion, Sara Chism, Lupe Garcia, Gill Gurshakti, Robert Kosanouvong, Arman Kyurinyan, Pa Lee, LaKishia McCreary, and Victor Ramayrat
[April 24, 2006] In order to act effectively, know where you are and what you want to do.

Marketing Basics 3: How to Determine Customer Wants and Needs Guy Decatrel, Peter Radizeski, Jessica Bueno, Daniel Champion, Sara Chism, Lupe Garcia, Gill Gurshakti, Robert Kosanouvong, Arman Kyurinyan, Pa Lee, LaKishia McCreary, and Victor Ramayrat
[April 10, 2006] As we continue to discuss the basics of marketing, we start to show how marketing is tied directly to your customers.

Marketing Basics 2: Differences between Marketing and Selling Guy Decatrel, Peter Radizeski, Jessica Bueno, Daniel Champion, Sara Chism, Lupe Garcia, Gill Gurshakti, Robert Kosanouvong, Arman Kyurinyan, Pa Lee, LaKishia McCreary, and Victor Ramayrat
[March 14, 2006] As we continue to discuss the basics of marketing, we define two key complementary processes.

Marketing Basics 1: Marketing Strategy Guy Decatrel, Peter Radizeski, Jessica Bueno, Daniel Champion, Sara Chism, Lupe Garcia, Gill Gurshakti, Robert Kosanouvong, Arman Kyurinyan, Pa Lee, LaKishia McCreary, and Victor Ramayrat
[January 26, 2006] We present a road map, a list of the elements every business needs to consider in order to develop a plan that will deliver.

Redirecting Delinquent Dialup Customers Best of ISP-Lists
[January 17, 2006] This topic has been a source of discussion since ISP-Planet opened for business in 1999. Here's the latest update.

More Upstream Speed, Please Broadbandreports.com
[January 4, 2006] Users want to interact with the internet.

AT&T, or actually at&t, is Back! Joseph Laszlo
[November 21, 2005] But is this the right move for a company that's trying to be about the future of broadband and TV?

MVNO Targets Very Rich/Very Stupid Demographic Joseph Laszlo
[November 18, 2005] A $1,500 entry fee just to sign on will certainly keep the riff-raff out, and a $500 monthly fee for unlimited usage will keep the intelligent wireless subscribers away, too.

Common Sense in Selling Services Alex Goldman
[November 3, 2005] An industry veteran pointed to areas in which every company in the business could do better. The good news is that with room to improve, any service provider can become first class.

Commission Junction Bans Major 'Loyalty' Affiliate Brian Livingston
[October 17, 2005] E-commerce affiliate network Commission Junction is gearing up a campaign that uses automated searches of the Web to catch dishonest participants.

How to Block a Sale: VoIP and the Minivan Colin C. Haley
[September 30, 2005] VoIP sales and marketing are stalling SMB VoIP sales.

A Disconnect Between SMBs, VoIP Colin C. Haley
[September 23, 2005] Businesses don't know where to go for VoIP service.

AT&T's Brand: From Mostly Dead to Very Alive? Joe Laszlo
[September 1, 2005] BusinessWeek Online is reporting that SBC plans to change its corporate name once the acquisition of AT&T is completed, giving the once-mighty Ma Bell brand an unexpected new lease on life.

The Importance of Selling VoIP Best of ISP-Lists
[August 23, 2005] ISPs are learning that technology is not necessarily the most important piece of the business. Increasingly, it's sales and marketing that makes the difference between success and failure.

Verizon Annoys Another Customer Joe Wilcox
[July 13, 2005] The Fios fiasco is a great lesson in problematic customer service, as I learned lots yesterday about how different Verizon computer systems don't work well together.

An Unserved User Base Best of ISP-Lists
[July 7, 2005] The major ISPs are not friendly to customers who don't have a checking account, leaving a niche opportunity for local ISPs.

Late Fees Best of ISP-Lists
[June 21, 2005] In a perfect world, every customer would pay on time, or even in advance. In the real world, that's not the case, and ISPs have to discipline their own customers.

Pricing to Survive Tim Sanders
[June 14, 2005] If you have only one price for your service, you're not offering enough. Premium pricing and services are essential to WISP survival.

whyPod? Rebecca Lieb
[June 3, 2005] Podcasting: 'Because it's there' isn't a marketing strategy. What to consider before you hit that record button.

Setting You Apart From Competitors Guy Decatrel
[April 29, 2005] Sure you've got a bundle of value-added services, but so do your competitors. If everybody's selling the same thing, how do you differentiate your offer? You make a plan.

Good Billing is Good Business Best of ISP-Lists
[March 1, 2005] The customer is number one until the bill is overdue.

Perception Versus Pricing Alex Goldman
[February 14, 2005] The community returns to an eternal dialup question: Why do customers subscribe to dialup service at prices as high as $19.95 when dialup is available for $9.95 or less?

Full Spectrum Marketing Alex Goldman
[January 14, 2005] Aaron Rutledge has an ISP marketing idea so good he's ready to patent and franchise it.

Affinity Marketing, Part I Doug McDonald
[December 20, 2004] Think of it as marketing with a generous twist. In Part I, we show you what you need to do to get started.

This ISP Needs Mascara and a Wig Best of ISP-Lists
[December 6, 2004] As the ISP industry gets more complex, your signup CDs have to become more complex too. One ISP's search for a CD with more "fluff, poof, and makeup" illustrates the issue.

The Facts Behind Dialup Pricing Guy Decatrel
[November 1, 2004] An executive at an outsourced ISP services provider explains how ISPs price dialup, and why price can vary so much between ISPs.

The Pull to Push Best of ISP-Lists
[October 21, 2004] ISP experts discuss the profits and limits to be gained through asking your tech support team to sell services, and how to avoid being pushy.

Recommending Software: Upside, Downside Best of ISP-Lists
[Spetember 20, 2004] In the litigious environment of the U.S., ISP technicians report they are wary of being held responsible for software that they recommend to customers.

Editorial: Selling VoIP Alex Goldman
[August 13, 2004] When you look at adding VoIP to your bundle of services, don't forget that technology is not the only hurdle. Marketing is tough too, but there's plenty of advice available, and some of it is very good.

Editorial: Selling Privacy Makes Sense Alex Goldman
[August 6, 2004] You're probably as angry about this issue as your customers: marketers are obtaining personal data by fair means and foul, and regular people are fed up with the advertising barrage. So use this frustration—in your ads.

A Day for Advertising Best of ISP-Lists
[July 23, 2004] ISP managers report that timing is as important to advertising as it is to comedy.

Book Review: Database Nation Alex Goldman
[May 6, 2004] How much of you do you own? Individuals do not control the use of their name, address, phone number, or even DNA. As concerns about privacy spread, O'Reilly's primer on the subject, written by Simson Garfinkel, repays rereading.

Logical Net: Growing by Doing Good Alex Goldman
[April 16, 2004] Regional ISP Logical Net has taken the simple idea of affinity marketing and, through careful, details-oriented implementation, executed a simple business plan that will be difficult to imitate.

Beating the Branded ISPs Best of ISP-Lists
[April 16, 2004] Several ISP professionals discuss methods of gaining the long term loyalty of customers who have become accustomed to bad service from the big ISPs.

The Customer Perspective: Blacklisted Max Smetannikov
[April 2, 2004] It's not just innocent newbies who are victimized by net-dwelling viral nasties. Consultant Max Smetannikov, who has been covering the ISP space since 1992, shares a disturbing tale of unwitting infection with career-compromising consequences.

AOL, Feeble Giant Alex Goldman
[February 19, 2004] With AOL advertising on the Superbowl and mailing out so many free CDs, perhaps you've wondered how it can afford to throw so much money away. Maybe it can't.

The Ten Biggest Spam Myths Rebecca Lieb
[November 24, 2003] A reality check on the most prevalent spam myths. (Don't believe everything you read.)

Accurate Billing is a Value-Added Service Alex Goldman
[November 3, 2003] Small ISPs can provide one thing the big companies cannot: a reliable and comprehensible billing system.

Cobion Anti-Spam Offers More to ISPs Alex Goldman
[October 7, 2003] A software provider with a unique take on content filtering and anti-spam rolls out co-branding and revenue sharing for ISPs. The company's first US co-brand explains what features ISPs will want to look for.

Helping Others Be Prepared Alex Goldman
[October 2, 2003] "Be prepared" is the motto of the boy scouts. Some ISPs are finding in this timeless childhood wisdom a way to help others and earn money doing so.

Anti-Spammers, Please Don't Spam Alex Goldman
[September 18, 2003] We're not pointing fingers or naming names, but surely anti-spam products shouldn't be sold through. . . spam?

You Only Get One Chance to Choose a Dialer Best of ISP-Lists
[July 21, 2003] ISP owners ruefully admit that if you mail out the wrong software on your CDs, you may never recover from your mistake.

Spam Shuts Down Legitimate Websites Alex Goldman
[July 14, 2003] Legislative "solutions" to spam, proactive blacklists, and reactionary backbone providers only harm legitimate ISPs and their customers as the problem continues to grow.

Flat Fee Rates for Cheaper Collections Alex Goldman
[July 11, 2003] Fidelity Information Corporation, a nationwide collection agency, has an ASP-style website that allows small business to send collection letters for a flat fee.

Black List, Bully, or Bless? Best of ISP-Lists
[June 18, 2003] The pros and cons of unsolicited e-mail promotion will probably be debated as long as there's an Internet. Here are a variety of viewpoints from the wireless ISP community.

Even Deliquent Customers Have Rights Best of ISP-Lists
[May 21, 2003] Members of the ISP-Webhosting list wrestle with the legal problems of punishing clients who don't pay without breaking the law.

Spam Economics: Who's the Real Sucker? Mark Sakalosky
[May 19, 2003] People will continue to risk jail time for the comfortable living afforded by spam's 0.00036 percent conversion rate.

FTC Spam Forum Dispatch Rebecca Lieb
[May 5, 2003] A report from the landmark session convened by the FTC to define the problems of spam so that lawmakers in Washington can fight it.

Business Users Clearly Define Spam Roy Mark
[May 2, 2003] New survey says that for workers, the difference between spam and desired e-mail is whether the user has previously transacted business with the sender.

E-Mail Coalition Addresses ISPCON Alex Goldman
[May 1, 2003] How to block spam while letting the legitimate messages through? At the ISPCON conference in Baltimore, a coalition of e-mail marketers presented some new approaches.

Spam Solutions Hard to Find InternetNews.com Staff
[May 1, 2003] While Washington is currently awash with anti-spam proposals, the opening day of FTC's Spam Forum underscores the complexities and diversity of opinions on just what to do.

The Work of Marketing Brock Henderson
[April 21, 2003] A marketing consultant explains the process of cooking up a banquet of an ad campaign for a small- or medium-sized business.

Get the Picture? Heidi Anderson
[April 21, 2003] Yes, the little things do matter. Sometimes a simple change to an e-mail marketing campaign can create a measurable lift in results.

Spam: We're Losing Rebecca Lieb
[April 11, 2003] Despite all efforts, spam is growing faster than ever. However, there may be an unexpected silver lining.

Branding the Cow Alex Goldman
[March 20, 2003] FatCow's memorable website and service plan have given this local webhost a global customer base. A woman, a brand, and a simple plan made it all happen.

EarthLink: 2003 and Beyond Alex Goldman
[February 7, 2003] EarthLink chooses in 2003 to continue its strategy of differentiating its service by delivering a better Internet instead of competing based on content, bundles, or price.

The Legitimacy of Instant Messaging Best of ISP-Lists
[February 6, 2003] If your technical support staff is using instant messaging to collaborate on solving technical problems, is that a good thing or a waste of human resources?

Antenna Marketing Best of ISP-Lists
[January 28, 2003] ISPs are adept at making the best of limited resources. Such as turning their customer premise equipment into a low-cost advertising platform.

All in the AT&T Family ISP-Planet Staff
[January 22, 2003] AT&T Worldnet may not be the world's largest ISP, but as part of an organization with 50 million customers, used to playing in tough global markets, it is bold and adaptable with new products and pricing plans.

E-Mail Does Make Money Best of ISP-Lists
[January 22, 2003] Members of the ISP-Tech list find that ISPs provide a wide variety of mail storage pricing packages.

Prices in a World Without DSL Best of ISP-Lists
[January 10, 2003] If DSL in not available in your area, and a client wants to host a large website, you're talking about T-1 lines. Here's how the members of the ISP-Webhosting list break down the bandwidth costs.

Signs of the Times Best of ISP-Lists
[January 8, 2003] Members of the ISP-Marketing list discuss some very, very cheap ways of advertising that are also surprisingly effective—where they're legal.