Best of the ISP-Lists

Best of the Best of the ISP-Lists:
Advertising Options

There are many options for ISP advertisers. Members of various ISP-Lists discussion groups weigh the merits of each. Topics include yellow pages, radio, direct mail, and newspaper ads.

[June 13, 2001]

Big Yellow Makes Me Smile Best of ISP-Lists
[March 15, 2001] Members of the ISP-Marketing list share tips about what to do—and what to avoid doing—with ads in the local telephone directory. It's an idea that appeals to many small businesses.

Billboards Best of ISP-Lists
[February 28, 2001] Members of the ISP-Marketing list discuss the efficacy of billboards as a marketing tool. Members also share ingenious methods for tracking the effectiveness of billboard ads.

Map Marketing Best of ISP-Lists
[February 7, 2001] Members of the ISP-Marketing list discuss whether participating in local business city guide promotion would put an ISP on the map.

What's the Best Advertising Medium? Best of ISP-Lists
[June 16, 2000] The ISP-Advertising list discusses a constant topic of interest, advertising, and the relative effectiveness of paid outlets versus good old word-of-mouth.

Using Sign-up CDs Best of ISP-Lists
[April 20, 2000] Should you imitate AOL and mail out free sign-up CDs? Members of ISP-Marketing list share their insights.

Does Newspaper Advertising Pay? Best of ISP-Lists
[March 27, 2000] The ISP-Marketing list discusses what you need to consider when planning a print campaign.

Before the Internet, There Was Direct Mail Best of ISP-Lists
[March 22, 2000] The ISP-Marketing list explores direct-mail coupon advertising. Use the old to promote the new.

Radio Advertising Savvy Best of ISP-Lists
[December 1, 1999] Radio can be an effective medium for marketing Internet access and hosting services. As with most things in life, it helps to know the ropes.

And also see:

ISP Marketing During Tough Times Christopher M. Knight
[March 16, 2001] Allocating part of your ISP's budget for marketing during easy times takes little effort, but marketing your business during tough times is a different ball game—it takes a strong leader to execute your game plan.

Advertising Specialties Brock Henderson
[October 5, 2000] Here's a cheap and effective way to achieve name recognition.

Marketing With Seminars Jason Zigmont
[October 29, 1999] You may not think of yourself as as expert, but your customers do. Seminars let you leverage this expertise into higher sales and lower churn.